Head of Growth
100% Remote
Hands on, highly analytical leader owning the end‑to‑end growth engine and channel P&Ls across TikTok Shop, Amazon, Meta/Insta, and overall DTC success. Responsible for CAC, MER, attribution, conversion, creative testing, retention, and the overall growth roadmap to scale revenue, subscriptions, and profitability.
*Currently using agencies and some in house resources. This person would work closely with agencies and make the necessary changes/recommendations as well as start building the growth engine in house when they believe it's time and can drive profitability!
Key responsibilities
- Own total revenue strategy and P&Ls across TikTok Shop, Amazon, IG, Meta and DTC.
- Define and operate channel economics (CAC, MER, ROAS) and optimize media spend allocation.
- Build offer architecture, pricing, bundles, subscription strategy, and retention systems.
- Lead analytics & reporting: maintain dashboards, attribution models, weekly KPI cadence, and executive reporting.
- Manage creative testing framework and coordinate content/performance teams to scale winning assets.
- Implement growth loops between channels (TikTok → Amazon/DTC → paid/social).
- Drive subscription growth, repeat purchase rate, and MER efficiency.
- Set testing roadmap (creative hooks, landing pages, promotions) and prioritize scaleable winners.
- Hire, mentor, and align cross‑functional partners (media, creative, influencer, product, supply).
Success metrics
- Target CAC and MER improvements, subscription MRR growth, conversion rate lift, Amazon rank/velocity, LTV/CAC ratio, and % of revenue from TikTok Shop/Amazon/DTC.
Must‑have qualifications
- 5+ years growth leadership in DTC/CPG with deep marketplace and social commerce experience.
- Track record scaling Meta/Insta, TikTok Shop, Amazon.
- Strong analytics (SQL/BI), attribution, LTV modeling, etc.
- Hands‑on with creative testing, landing page CRO, and performance playbooks.
- Excellent cross‑functional leadership and execution orientation.