Paid Media Manager

San Diego

09 Mar 2020

San Diego

Marketing

Full Time

1

Responsibilities

  • Create digital strategies and plan campaigns to drive leads for clients.
  • Set up advanced ad campaigns in Google Adwords and on Facebook that maximize revenue and returns at a low cost-per-acquisition.
  • Manage digital ad campaigns in various verticals like e-commerce, travel, fashion, consumer goods, food and beverage, banking, and more.
  • Optimize the full conversion funnel, from ad delivery to landing page engagement to lead activation to final sales.
  • Set up conversion tracking and build audience lists for retargeting.
  • Communicate with clients and with other PPC Specialists to achieve optimal PPC results.
  • Communicate with the development team to get tracking code and landing page changes implemented.
  • Create weekly / monthly PPC reports and send them to clients.

Requirements

  • At least 2-3 years of experience in Google Adwords and/or Facebook Ads.
  • Understanding of fundamental metrics in digital marketing 
  • Sharp-thinking, open-minded, and willing to learn.
  • Enjoy doing PPC and have a strong desire to achieve mastery in PPC.
  • Great communication skills, both oral and written.
  • Willing to work in a high-pressure environment dedicated to delivering great results on our clients' projects.
  • Experience working on complex ad campaigns is a plus!