What you’ll do
As a brand copywriter, your ongoing job will be to define, shape, and refine our brand tone and style, then execute and maintain that voice in copy across every platform, from web to package to advertising collateral.
You will help develop all campaigns and brand creative, working with visual designers to connect the work with a seamless tonal thread across all channels, including Broadcast, Social, Digital, Print, Retail and Experiential. Infusing your expertise into the work, you will be a key partner in developing Manscaped’s creative into an unmistakable brand.
What you’ll bring
You’ve either developed and defined a DTC or CPG brand’s voice, or you’ve been responsible for maintaining a previously well defined brand voice.
You have agency experience. You’ve been part of a team that has concepted and developed 360 integrated brand campaigns.
You’re a marketing funnel expert. You know the difference between the tone at the top of funnel versus the tone at point of conversion. And you know how to thread the needle all the way though, with brand consistency, from top to bottom.
Manscaped are a little over 3 years in, highly profitable, and rocketship growth! We are attracting top professionals nationally and looking to triple the teams size in the next 18 months as we successfully are now into big box stores (target, cvs, ulta etc) as well as several territories internationally including Canada, Australia, EU/UK etc. Company has gone from 1.5M in revenue and should close out 2020 over 150M in revenue (literally 100X in 3 years - unicorn!
Culture is amazing and the highest retention rate I've ever seen! Come check it out!