Marketing Automation Technology Manager (Fintech)

San Diego

02 Sep 2021

San Diego

Full Time


The Marketing Automation Technology Manager will lead and execute our marketing automation initiatives within the Salesforce Marketing Cloud, as well as play a large role in implementing additional features and capabilities within the SFMC platform moving forward.


  • Drive solution design and execution for complex marketing automation solutions across all channels (email, push, SMS, ad tech, etc.)
  • Proactively identify industry trends and technology developments, and pilot use cases to expand the marketing automation footprint and capabilities to improve conversion effectiveness
  • Serve as SME for all core Marketing Cloud technology, automation, and integration architecture
  • Directly manage and coach a team of Marketing Cloud administrators and email developers
  • Partner with the marketing team, personalization team, and business units to analyze specifications for new marketing automation requests, including hyper-personalized campaigns, multi-channel marketing, and managing a large number of Journeys across multiple product lines
  • Monitor performance and execution of automations, ensuring proactive monitoring is in place to identify breaks or degradation at the time of introduction
  • Perform testing of marketing automation and demonstrate effectiveness to all stakeholders
  • Present Solutions and Demos to end-users, including User Acceptance and Regression Testing.
  • Manage data feeds and other Salesforce Marketing Cloud integrations to ensure seamless automation and provide systematic alerts for failures
  • Proactively research and make recommendations regarding new features made available with each Salesforce Marketing Cloud Release



  • 5+ years' Salesforce Marketing Cloud, DMP, and/or CDP experience
  • Experience implementing advanced marketing automation orchestration and personalization use cases
  • Advanced Salesforce Marketing Cloud certifications preferred
  • BBA or BS in Marketing, Computer Science, or related field
  • Advanced degree in Marketing or Technology preferred