Brand Manager OR Director ( 100% REMOTE ) CPG DTC Brand high growth!

San Diego - San Diego

13 Jan 2022

San Diego - San Diego

Full Time

1

5 - 10 years

Brand Director:

Our client, a fast scaling and highly successful direct-to-consumer e-commerce brand creating everyday essentials for men. Our flagship product has been featured in the New York Times, Business Insider, Inc, and (most impressively) Joe Rogan’s podcast. Located in CA, listed on Inc Magazine’s
fastest-growing companies in 2019 and our CEO was named to Forbes 30 under 30.
This is a very exciting time as we ramp up for some amazing growth in the coming years but
also a great time now given our size and scale.

Reporting to the Chief Marketing Officer and partnering with the Creative Director to construct
the positioning, messaging, and narrative of the brand, product launches, and seasonal
campaigns.

You’ll have the ability to spearhead the concept and execution of seasonal campaigns, product
launches, and shape the overall narrative and aesthetic of one of the largest men’s accessories
brands. Your team would be responsible for setting, articulating, and communicating the 
brand voice and point of view.
You’ll work with the retention and social team to help execute on-brand campaigns.

Compensation
● $100K - $120K + Commission Benefits/Perks
● Competitive pay + bonus schedule
● Unlimited vacation + PTO
● 100% Remote
● Flexible schedule
● Health/Dental/Vision
● 401k - matching up to 6%
● Unlimited wallets + swag
Who You Are
● You’re obsessed with growing sales and growing a brand “in real life”
● You’re a leader, you’re kind and lead by example
● You’re extremely results-driven, creative and love to roll up your sleeves
● You love to have fun AND have a passion for getting things done
● You’re drawn to a startup environment, where ambiguity and quick decision-making are
your love language
● You’ve worked in a fast-paced environment with constantly shifting priorities; you have
the ability to be reactive and organized at the same time
● You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or
“we’ll try.”
● You thrive in a cross-functional, highly collaborative environment
Role + Responsibility
● Concept and propose new creative campaigns and brand developments
● Work cross-team with the performance marketing team to achieve on brand, high
performing campaigns, and assets
● Manage outside partners and agencies
● Help craft and implement the brand voice
● Contribute heavily to:
○ Social media presence
○ Email
○ On-site web experience
○ Marketing collateral for wholesalers/etc
● Drive strategy, budget, and execution of brand marketing through all forms of media
● Collaborate cross-functionally within marketing and the broader organization to align on
annual global launch calendar, marketing messages, and creative approach
● Work cross-functionally to define, design and deliver templates and collateral for our brand
footprint, spanning Marketing, Partnerships, Employer Branding, Customer Experience, and
Internal Communications; rapidly-produce concepts and prototypes of brand application
● Work with PR/communications to align brand messaging across media and owned
channels
● Work collaboratively and effectively with agency partners and our internal creative team
to brief, review and refine creative work in line with strategic objectives
● Partner with Brand Insights team to surface key insights that will drive increased
connection with consumers.
● Partner across marketing channels (Acquisition, Conversion, Retention) to ensure an
integrated and holistic approach.
● Prepare and present progress against goals and relevant marketing metrics to the team,
cross-functional groups, and management
Skills + Experience
● 4-5 years of brand director experience
● At least 7-11 years leading strategic and creative development in an advertising or
creative agency, or at a consumer brand
● Track record of establishing scalable, consistent brand identity and guidelines
● Acute understanding of the audience we serve and the cultural platforms on which they
operate
● Outstanding conceptual and problem-solving skills
● Experience in advertising, marketing, corporate identity, brand management, sales
promotion, and new media communication
● A strong grasp of the creative development process, have excellent art direction skills,
and consistently deliver excellent design
● Can successfully direct photoshoots
● Proven experience working with copywriters on concept campaigns
● Can communicate effectively with creative and project management staff, engendering
trust and respect.
● Proficient in design software used in the design process, including InDesign, Illustrator,
and Photoshop
● Exceptional marketer and storyteller, with strong creative sensibility and deep experience
with content marketing