TikTok Shop Affiliate Coach
100% remote (PST hrs preferred)
What You'll Own
Platform & Shop Operations
- Own day-to-day TikTok Shop management — product listings, assortment decisions, pricing, and promotional calendar
- Plan and execute promotional levers (flash deals, bundles, limited-time offers) to drive conversion and revenue
- Monitor and optimize Shop Ads campaigns, adjusting bids and budgets based on performance data
- Manage CRM cadence within TikTok Shop to drive repeat purchase and retention
Copy & Creative Direction
- Write and iterate on conversion-focused copy across product listings, affiliate briefs, and Shop storefronts
- Develop content frameworks and talking points that equip affiliates to create high-performing content
- Collaborate with brand marketing to ensure copy reflects GoPure's clinical voice while staying native to TikTok culture
Affiliate Relationship Management
- Own the affiliate strategy end-to-end — outreach, onboarding, activation, and retention
- Partner with growth assistants to ensure consistent weekly outreach and community engagement
- Build and deepen 1:1 relationships with top-performing affiliates, acting as their key GoPure contact
- Develop an engaged affiliate community through product seeding, education sessions, creator campaigns, and campaign briefs
- Identify and recruit new affiliate talent aligned with GoPure's audience and aesthetic
Analytics & Reporting
- Own weekly business reporting — tracking GMV, conversion rate, affiliate-driven revenue, and ad performance
- Use data to identify growth levers and quickly implement changes that move the needle
- Surface insights to leadership and cross-functional partners to inform broader brand and product decisions
Cross-Functional Partnership
- Partner with DTC to ensure seamless Shopify integration and smooth order fulfillment
- Collaborate with brand marketing to align creator strategies with campaign priorities and product launches
- Work with product and supply chain teams to ensure inventory readiness for promotions and viral moments
This Should Describe You
- You have deep fluency in TikTok Shop — you understand the algorithm, the affiliate ecosystem, and what makes content convert
- You're a strong copywriter with an instinct for what resonates on social — you can go from a product brief to a scroll-stopping listing in one sitting
- You're highly analytical and make decisions backed by data, not gut feeling alone
- You're a natural relationship-builder — affiliates trust you, and you genuinely enjoy cultivating those connections
- You thrive in fast-paced environments and love being able to pivot quickly when something isn't working
- You have an entrepreneurial mindset — you see gaps as opportunities and take ownership of outcomes, not just tasks
- You're a strong cross-functional collaborator who can communicate clearly with creative, ops, and exec teams alike
- You have 4+ years of experience in social commerce, e-commerce, growth marketing, or affiliate/creator program management
- Experience in Beauty, Personal Care, or CPG is a strong plu